When it comes to finding that magic formula on self-publishing success, there’s a lot of back and forth and theory-crafting within the community as to what that formula could be. Debate is robust and disagreements are widespread. You have to do X amount of marketing! No, you have to have the perfect blurb and author bio! No, you have to price it at this pricepoint and then initiate a Kindle special at this specific point in time!

But there’s one parameter nearly everyone can agree on, and that’s having a stable of books to your name. The more books you have, the greater chance you have of finding success. Very rarely will your first book sell a million copies. Just because Fifty Shades of Grey achieved it doesn’t mean you will. Fifty Shades of Grey¬†success is akin to winning the lottery; only a lucky few will achieve such a massive windfall in such a short period of time.

So for the rest of us, you’ll have to walk the beaten path, which is building up a catalog of books, and to build a catalog of books you need to write. Everyday. I’m stating the obvious here, but books don’t write themselves. You write them. It doesn’t matter if you think you have the greatest story idea in the world. If you don’t put that idea in novel form, then no one will know it exists. So just keep writing, and don’t stop. Well, maybe you can stop long enough to pat yourself on the back after you complete a novel, because you absolutely deserve it, but other than that, you have to keep writing.